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CME and The Mezzanine Group partner to deliver practical B2B marketing insight

Published by Steve Coleman on March 12, 2012

TORONTO, Ontario - March 1, 2012 - CME and The Mezzanine Group are working together to bring practical marketing information to small to medium-sized businesses in 2012. CME will feature articles and a column from The Mezzanine Group in the 20/20 print and online publications throughout the year.

20/20 magazine's March/April issue on global expansionwill feature an article on how Mirus International, a Brampton-based power engineering developer and manufacturer, is working with Mezzanine to market the company globally. The article describes the challenges that Mirus faced prior to engaging a part-time marketing director from Mezzanine and the results the company is now achieving. Mirus is one of many Mezzanine clients who have adopted the company's ‘outsourced marketing' service and are seeing results.

This month, 20/20's online publication also includes the first in a series of marketing best practice pieces. The column, titled Marketing Gives Stronger Foothold in New Export Markets, provides insight on marketing considerations for Canadian exporters.

Canadian Manufacturers & Exporters and The Mezzanine Group are partnering to deliver practical marketing expertise for Canada's manufacturers and exporters. Mezzanine understands the needs of small and medium-sized enterprises in today's economy.

"By employing best practices from working with hundreds of clients, Mezzanine delivers real results. And helping Canadian manufactures and exporters understand the bottom-line value of marketing will make our readers more informed and more competitive,"says Jeff Brownlee, VP of Public Affairs & Partnerships, Publisher 20/20 magazine.

"We're thrilled to be working with CME and 20/20 to offer practical marketing advice to Canadian manufacturers and exporters. The challenge that so many executives in small and mid-sized companies face is that they know they need to be marketing their companies; they're just not sure how to do it. We hope we can answer their questions through our articles and columns this year," says Lisa Shepherd, President of The Mezzanine Group.

About The Mezzanine Group
The Mezzanine Group is a business to business (B2B) strategy and marketing firm based in Toronto, Canada. For over a decade, Mezzanine has worked with mid-sized B2B companies to improve the function and performance of their marketing by providing B2B marketing expertise, accountability and a fresh perspective. We know growth - we were twice named to the PROFIT 100, Canada's definitive list of fast-growing companies.

About 20/20 magazine
20/20 magazine is setting the standard for manufacturing intelligence across the country. Page by page, its readers find the insight they need to make key business decisions. 20/20 magazine is a world-class product with maximum value. It is Canadian industry's go-to publication for the latest trends in manufacturing, international markets and the tools that are needed to make it all happen. In 2008, 20/20 was recognized as one of the top five business publications in the country by the Canadian Business Press.


Contact: Lisa Shepherd
Tel: 416.598.4684, ext 229
Fax: 416.598.3792


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